All the top business advice tells you to get a killer elevator pitch, but even those who have one will tell you that there’s a huge difference between what you actually do for a living, and how you’re being an expert at it helps other people. In this business TV show we hear from two of the web’s top with social networking experts Penny Power, founder of Ecademy, and Rob Hecht Senior Management Consultant at IMC Strategies. This show is the first in a three part series in which we look at how social networking methods can help you to establish yourself as an expert in your field. By watching this instalment, you’ll find out from these experts the best approaches to social networking and how these new tools can work to generate more interest in your business. Find out how to go about building a solid online brand and make the most of social networking -Watch this show right now! Hundreds more shows packed with expert advice are online and ready to view at www.yourbusinesschannel.com Hear about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http